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FOR IMMEDIATE RELEASE
Utah-based FamilyLink.com Selects Mattatuck Consulting
for Aggressive Worldwide Growth Strategy
Trumbull, CT — 20 April 2008 — Mattatuck Consulting today announced a new client relationship in the genealogy marketplace, extending an already strong position in marketing products and services for the growing worldwide audience of family history enthusiasts. FamilyLink.com, Inc., publishers of the popular WorldVitalRecords.com Web site, has signed Mattatuck to help with a wide range of marketing, product development, and and content partnerships.
FamilyLink is a privately held company founded in 2006 by Paul Allen, an original founder of Ancestry.com and MyFamily.com, now known as The Generations Network and the leading genealogy company in the world. According to Allen, "Dan Lynch is one of the few marketing professionals in the country with such an in-depth understanding of both the genealogy and technology markets. His product and business insights will be a tremendous asset as we build our plans for the future." Lynch served as vice president of business development for Ancestry.com from 1998 to 2001 and was part of the management team that launched the MyFamily.com site.
"FamilyLink has several very interesting projects underway," reported Lynch, "especially their We're Related application on FaceBook. This is an exciting time for family historians." Lynch and the team at Mattatuck will help map a product, marketing and content strategy for the WorldVitalRecords.com site, as well as company branding and other initiatives.
About Mattatuck
Established in 2002, Mattatuck Consulting is a privately held marketing and technology consulting firm based in Trumbull CT. Serving a wide range of clients in both traditional and online marketing, Mattatuck has a specialty emphasis in serving the genealogy and family history marketplace. Mattatuck co-founder Dan Lynch is a member of the Association of Professional Genealogists (APG) with more than 25 years research experience. Clients include The Statue of Liberty-Ellis Island Foundation (New York) and FindMyPast.com (London), formerly called 1837online.com.
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Contact:
Dan Lynch
Mattatuck Consulting, LLC
(203) 459-4949 (Connecticut)
If you're interested in learning more about genealogy, visit Dan's genealogy Web site at http://www.danlynch.net/
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